OVERVIEW
Sphira is an un-caffeinated, functional energy drink that tailors unique formulas specific to each menstrual cycle phase. Thoughtfully crafted for individuals seeking balanced, holistic vitality, it’s designed to nourish and energize consumers' bodies through every phase of their menstrual cycle, while educating them about their natural energy rhythms. Sphira delivers supportive energy with adaptogens and vitamins while emphasizing menstrual cycle empowerment. Its main goal is to encourage consumers to invest in nourishing their natural energy rhythm instead of overriding their bodies with caffeine.
APPROACH
I aimed to create something that centers on women's health, in a form that does not yet exist. While energy drinks are typically ridden with caffeine, they fail to consider a woman's natural energy cycle. Products in the women's health sector are usually presented in supplement form, so I innovated readily available cycle-specific energy support in a can. My goal was to blend the convenience of canned beverages with holistic wellness, encouraging the consumer to think about their energy drink choices.
TYPEFACES
Edensor
Anonymous Pro
Mulish
Feijoa
Anonymous Pro
Mulish
Feijoa
SERVICES
Branding
Packaging
Logo Design
Packaging
Logo Design
